Digital Marketing Weekly: Issue 11

Ikea Recreates Living Rooms From Famous TV Shows

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With its new campaign, the Swedish furniture giant is adapting its world to the codes of pop culture to create creative and surprising advertising. Read more…

How to Create Successful Facebook Messenger Ads

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A successful Facebook Messenger ad is only an ad until it becomes a conversation.

Using Messenger ads means your brand is ready to shift your relationship with every person who sees them. From general to personal, from public to private. Read more…

7 SEO Title Tag Hacks for Increased Rankings + Traffic

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Now, you may be asking yourself, “Are title tags even still important today in SEO?” You bet they are. We’ve done a lot of correlation studies in the past. Those correlation studies have shown different things sort of decreasing in the past years. But we’ve also seen a lot of experiments recently where people have changed their title tag and seen a significant, measurable increase in their rankings. Read more…

How to Create an Instagram Stories Style Guide (and What to Include)

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No matter how dedicated you are to running your company’s Instagram account, you can’t be there all the time. Everyone needs a vacation every now and then!

When another team member has to take the reins, an Instagram Stories style guide will help to set them up for success by covering everything they need to know. Read more…

How to Write the Best YouTube Descriptions: Tips and Examples

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Great YouTube marketing starts with great YouTube descriptions. There are two types of descriptions that every marketer needs to know. Read more…

What is TikTok, Who Uses it, and Should Brands Care About it?

What is TikTok in three words? Real short videos.

Or, as The Verge put it in a few more words, it’s “the closest thing we have to Vine,” the former video-sharing app owned by Twitter.

According to TechCrunch, TikTok is “the Instagram for the mobile video age.”

No matter how you describe it, the app is taking the digital world by storm, and marketers are taking note. Read more…

10 Basic SEO Tips to Index + Rank New Content Faster

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You publish some new content on your blog, on your website, and you sit around and you wait. You wait for it to be in Google’s index. You wait for it to rank. It’s a frustrating process that can take weeks or months to see those rankings increase. There are a few simple things we can do to help nudge Google along, to help them index it and rank it faster. Read more…

Digital Marketing Weekly: Issue 8

A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

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Using Google Ads (formerly known as Google Adwords) might be the most profitable decision you make for your business.

This is not an exaggeration. Google owns nearly 75% of search engine market share. People turn to the platform to search 3.5 billion times a day for all their search needs. That means every second there are 2.5 million searches happening. Read more…

3 Image Tools for Marketers on a Budget

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Do you need to create professional-looking images for your social media marketing? Looking for mobile and desktop tools to help?

In this article, you’ll discover three affordable image design tools for marketers. Read more…

5 Best SEO Practices to Dominate Google Search Results

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SEO (Search Engine Optimization) is almost a rocket science for most bloggers. The good thing is, you don’t have to be an expert at SEO to be able to generate first page rankings to your site. Read more…

7 Ad Design Tips to Help Your Brand Cut Through the Noise

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Before your copy can persuade an audience to buy your product, your design must persuade them to buy your copy. In advertising, your design catches your audience’s eye and points their attention to your copy. Then, it’s your copy’s job to hold your audience’s attention. Read more…

Facebook Ad Relevance Score Updates: What Marketers Need to Know

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Have you noticed a change in Facebook ad relevance scores? Wondering what the three new Facebook ad relevance diagnostics tell you?

In this article, you’ll learn how to use Facebook ad relevance diagnostics to improve your advertising campaigns. Read more…

Reach is Overrated

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It might be the biggest misconception in all of advertising.

The Super Bowl has reach.

Google has reach.

Radio has reach.

So?

Why do you care if you can, for more money, reach more people? Read more…

Digital Marketing Weekly: Issue 7

7 Best Social Media Monitoring Tools For Any Business

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For this post, we’ve put together a list of 7 most robust social media monitoring tools to bring you real-time insights on your customers, market, and competition. Read more…

3 Ways Entrepreneurs Can Build a Successful Personal Brand

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Loved by agents in the real estate industry, Gary Vaynerchuk has solved the code of developing a personal brand. By turning his father’s liquor store into an ecommerce business, Vaynerchuk grew Wine Library’s revenues from $3 million to $60 million annually. Now the owner of VaynerMedia and Gallery Media Group, Vaynerchuk produces content on every available platform — bestselling books, podcasts, a YouTube channel and social media — believing that a brand is built in the court of public opinion. Read more…

The Best 18 Online Marketing Tools for Small Businesses

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Implementing a successful content marketing strategy for your business is a critical component for sustained growth — and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Read more…

Creating Quality Content (For Search Engines and People)

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Think back to the last question you typed into Google. Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? Did the page offer a relevant next step to continue learning and engaging with your brand?

If you answered “yes” to all of these questions, then the author who wrote this piece of content did their job very well: They created a piece of content that fulfilled your intent. In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. Read more…

Using SERP to Build Your Keyword List

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Keyword lists keeping you up at night? We feel you — and so does every other SEO. There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. Read more…

How to Generate 100 Content Ideas in 60 Seconds (Seriously)

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How do you figure out what you should blog about? Read more…

Digital Marketing Weekly: Issue 4

Learn How Marvel Generates a 68% Conversion Rate

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2% and 18 minutes.

That’s the average reach of aFacebook post andlife of a tweet, respectively.

Crazy insignificant, right?

These are networks that millions of people spend time on every single day — and they seem to offer such slim, fleeting opportunities for brands. Read more…

Hot Instagram Tips From Hubspot’s Social Media Manager

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Instagram officially has one billion monthly active users — and 80% of those users follow a business. Your business isn’t on Instagram? Well, chances are good that your customer is. So it might be time to start ‘doing it for the ‘gram’. Read more…

Which Instagram Metrics Matter & How to Use them

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Instagram Stories may be ephemeral, but that doesn’t make measuring them any less important. More than 500 million accounts interact with Stories every day, and Instagram Stories analytics provide the tools for brands to understand how followers are engaging with them. Read more…

How to Cross Post to Instagram From Facebook

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Do you use Instagram and Facebook for your business? Are you looking for a way to post to Instagram from your desktop?

In this article, you’ll learn how to cross-post from Facebook to Instagram via your desktop. Read more…

Digital Marketing Weekly: Issue 2

The NEW Beginner’s Guide to SEO!

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This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.

The Ultimate Guide to Branding in 2019

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Discover how to create and manage a brand that helps your business become known, loved, and preferred.

5 Strategies for Growing Your YouTube Subscribers

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Let these 5 simple strategies guide you when you’re building your brand with YouTube.

8 Content Distribution Ideas to Meet Your Brand’s Goals

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We all know one of the best ways to connect with potential customers is with digital advertising. That’s the easy part. But, what content should create? Where should you post your content? How should you post your content? This article will help you zero in on what distribution channels make the most sense for your goals, and how to create content that will perform well in them.

5 Google Business Profile Tweaks to Improve Foot Traffic

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Your potential customers don’t care about you. They care about finding solutions to their problems, and they’re looking online for those solutions. Are they going to find you or your competitors. Help your customers find you. Close more sales, and look good doing it.