Digital Marketing Weekly: Issue 14

What Are the Best Times for Brands to Post to Facebook, Instagram, Twitter, and LinkedIn?

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Numerous factors go into determining the best times for brands to post on social platforms such as Facebook, Instagram, Twitter and LinkedIn, and conditions vary for every industry and every company, but Sprout Social took its 2019 stab at giving brands in six verticals a good starting point in answering those questions. Read more…

17 Examples of Personal Branding Done Right

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Success is often built on strong personal branding — because it immediately tells us who a person is and where their expertise lies. Personal branding isn’t limited to those in the public sphere. Regardless of who you are, you can showcase your talents. We’ve curated a list of excellent examples of well-defined personal brands to inspire your own. Read more…

The 9 Best Mind Mapping Tools for Designers

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A mind map is a diagram drawn to help brainstorm ideas without being forced to organize or structure them. Instead, ideas are visually depicted in a hierarchical structure showing the flow and relationship between various ideas as they arise, which allows us to analyze them and recall them with ease.

Let’s take a look at the types of mind maps that are used in UX, and the mind mapping tools that are used to create them. Read more…

How to Write a Blog Post: The Definitive Guide (2019)

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Today I’m going to show you how to write blog posts that get:

Hundreds of comments.

Thousands of social shares.

And first page Google rankings.

Let’s dive right in. Read more…

Consumers Indicate Experience, Not Price, as Top Conversion Factor

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According to the research, 66% of consumers rate experiences over price when it comes to making a purchase decision. Over half of those surveyed (52%) reported having left a website while shopping because of a poor site experience. Read more…

So Your Content Failed. Now What?

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Content duds. Everybody’s got ’em. In between those pieces that clearly hit the mark, you’ve published (more than) a few that didn’t. What are you to do with those? Read more…

What 4.7 Billion Interactions Reveal About Customer Experience [Podcast]

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“This whole customer journey approach is definitely here to stay. We’ve now got five years of, essentially, 100% growth in journey interactions, and it continues to grow and accelerate. This was no flash in the pan when, for a couple of years, businesses were interested in this and then they moved on to the next thing. The interest is growing and strengthening. And so there’s definitely something long-term and permanent in this customer journey management space.” Read more…

Digital Marketing Weekly: Issue 10

How Neil Patel Gains 1,260 Instagram Followers Per Week

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Grow your Instagram followers with Neil Patel’s proven techniques. If you don’t know who Neil is, well you need to. He’s kind of a big deal in the SEO world. Read more…

Bing PPC Ads: How They Work (and Compare to Google Ads)

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If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. Bing wants to revolutionize digital search and rival the industry’s long-standing powerhouse. Read more…

5 Keys to Building Better Buyer Experiences

In recent years, the B2B sales landscape has changed significantly, becoming more complex and therefore more challenging.

Modern buyers have high expectations. Because of websites like Amazon, we’ve all come to expect information to be readily available at our fingertips. Even B2B buyers are acting more like consumers and demanding frictionless, convenient buying experiences. Read more…

How to Get Started With Facebook Business Manager

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Do you have more than one person handling your Facebook marketing? Wondering how to share access securely to your Facebook pages and ad accounts?

In this article, you’ll discover how to give people access to your Facebook business assets in Facebook Business Manager. Read more…

Site Speed is Key for SEO in 2019 (and Beyond)

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How fast your site loads has an impact on your results. Period.

In fact, if your site doesn’t load in just over the time it took you get to “period,” you could lose visitors. That’s right: Today’s website visitors are looking for instant gratification. They don’t have the patience to wait for your website, no matter how great it might be when it finally does load. Read more…

How to Rank New Content Faster

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Creating new content is hard work, but creating new content that ranks is soul crushing. Learn how to create content that ranks faster, here.

9 SEO Trends to Keep Pace With in 2019

There was a time, not all that long ago, we had to physically visit a physical store or business to find out about the products or services on offer.

To get similar information today, most people type in a product-related query or business name into a search engine browser on their desktop or mobile device.

Hence the importance of search engine optimization (SEO).

Today, to a large extent, business websites are how customers find businesses and how businesses find customers, and so the content on those websites must be search-optimized. Read more…

Digital Marketing Weekly: Issue 8

A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

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Using Google Ads (formerly known as Google Adwords) might be the most profitable decision you make for your business.

This is not an exaggeration. Google owns nearly 75% of search engine market share. People turn to the platform to search 3.5 billion times a day for all their search needs. That means every second there are 2.5 million searches happening. Read more…

3 Image Tools for Marketers on a Budget

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Do you need to create professional-looking images for your social media marketing? Looking for mobile and desktop tools to help?

In this article, you’ll discover three affordable image design tools for marketers. Read more…

5 Best SEO Practices to Dominate Google Search Results

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SEO (Search Engine Optimization) is almost a rocket science for most bloggers. The good thing is, you don’t have to be an expert at SEO to be able to generate first page rankings to your site. Read more…

7 Ad Design Tips to Help Your Brand Cut Through the Noise

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Before your copy can persuade an audience to buy your product, your design must persuade them to buy your copy. In advertising, your design catches your audience’s eye and points their attention to your copy. Then, it’s your copy’s job to hold your audience’s attention. Read more…

Facebook Ad Relevance Score Updates: What Marketers Need to Know

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Have you noticed a change in Facebook ad relevance scores? Wondering what the three new Facebook ad relevance diagnostics tell you?

In this article, you’ll learn how to use Facebook ad relevance diagnostics to improve your advertising campaigns. Read more…

Reach is Overrated

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It might be the biggest misconception in all of advertising.

The Super Bowl has reach.

Google has reach.

Radio has reach.

So?

Why do you care if you can, for more money, reach more people? Read more…

Digital Marketing Weekly: Issue 7

7 Best Social Media Monitoring Tools For Any Business

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For this post, we’ve put together a list of 7 most robust social media monitoring tools to bring you real-time insights on your customers, market, and competition. Read more…

3 Ways Entrepreneurs Can Build a Successful Personal Brand

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Loved by agents in the real estate industry, Gary Vaynerchuk has solved the code of developing a personal brand. By turning his father’s liquor store into an ecommerce business, Vaynerchuk grew Wine Library’s revenues from $3 million to $60 million annually. Now the owner of VaynerMedia and Gallery Media Group, Vaynerchuk produces content on every available platform — bestselling books, podcasts, a YouTube channel and social media — believing that a brand is built in the court of public opinion. Read more…

The Best 18 Online Marketing Tools for Small Businesses

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Implementing a successful content marketing strategy for your business is a critical component for sustained growth — and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Read more…

Creating Quality Content (For Search Engines and People)

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Think back to the last question you typed into Google. Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? Did the page offer a relevant next step to continue learning and engaging with your brand?

If you answered “yes” to all of these questions, then the author who wrote this piece of content did their job very well: They created a piece of content that fulfilled your intent. In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. Read more…

Using SERP to Build Your Keyword List

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Keyword lists keeping you up at night? We feel you — and so does every other SEO. There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. Read more…

How to Generate 100 Content Ideas in 60 Seconds (Seriously)

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How do you figure out what you should blog about? Read more…

Digital Marketing Weekly: Issue 3

7 Tips for Running Engaging Instagram Giveaways

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With 80% of Instagram users following at least one business, it makes sense that you’d want to increase your own visibility and reach on the platform — but with such immense competition, it can be a difficult task to accomplish. These 7 tips just might be what you’ve been looking for.

How to Create a Global SEO Strategy

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Every website needs a great Global SEO Strategy. Learn how to design yours here.

Blogging for Beginners: 1 Surefire Way to Accelerate Your Success Quickly

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You need an audience, and blogging is one of the best ways to build one. If you know you should be blogging but have no idea where to start, then this article’s for you.

11 Best Marketing Automation Software Tools in 2019

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A majority of businesses are using some form of marketing automation nowadays — in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. Don’t get left behind.

7 of the Best Blogging Platforms for 2019

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You know you should be blogging. Start your blog on one of the 7 best blogging platforms of 2019.

17 Charts That Show Where Social Media is Heading

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You already know it’s harder to get traffic from the social web unless you spend money on ads. So how do you compete? Read this article to find out.