Using a Social Media Scheduler for Your Business

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Social media - these days, we simply can’t live without it. Since social media is king in this digital world we live in, it’s easy to believe that platforms like Facebook, Instagram, Twitter, and other major social sites are wonderful tools for advertising for your small business. But you know what else is a great tool? A social media scheduler, of course!

When you’re a small business owner, time is precious. When it comes to worrying about posting to your social media platforms every single day, things can get exhausting pretty quick. But long gone are the days of scrambling between meetings to get that blog post shared on your social media thanks to the abundance of social media scheduler softwares that can be found with a simple Google search!

Social Media Schedulers 

Sure, you can easily find some of the best social media schedulers by performing an inquiry on your search engine of choice, but we’re here to help make things easier for you. Below you’ll find a list of some of the top rated social media automation tools on the market:

HubSpot: HubSpot is perhaps our favorite digital marketing tool around. Their social media management software allows users to build campaigns as well as publish and track social posts all in one spot. Hubspot’s detailed social media reports allow you to compare numbers across a variety of social platforms 

Buffer: Buffer is an easy-to-use social automation tool that allows you to schedule up to 10 social posts for free. With paid subscriptions, however, you can schedule a lot more! The various plan offerings are fantastic for small business owners who are new to social media marketing and who want to try out different options to see what’s best for them.

Hootsuite: This is yet another great social media scheduler for your business. Hootsuite provides users with different plan options, including the popular Professional plan which allows up to 10 social media account profiles and unlimited post scheduling. 

Sprout Social: If you have a hefty social media following with a lot of content to keep up with, then Sprout Social may be the automation tool for you. While this scheduler may be a little more on the pricey side, it’s great for companies and teams that have multiple social media managers as well as tons of posts that need to be scheduled and monitored across different networks.

Loomly: Loomly is a top-rated tool that’s useful for small and large businesses. They offer multiple plan options, ranging from as low as $20 per month for up to 10 social accounts, to pricier models for larger businesses. Their workflow feature is awesome for those working on a team with more than one social media manager.

Benefits of Using a Social Media Scheduler 

Now that you know a little more about the services out there, let’s dig into some of the benefits of using a social media scheduler. In addition to saving time, using a social media automation tool such as the ones mentioned above will help with: 

•Scheduling content to post while you’re busy with other things, such as going on vacation, sleeping, and outside of your office hours

•Having content post to your most popular platforms when you know you’ll be in a place with bad reception or no internet at all

•Creating posts in bulk to schedule on future dates allows you to sit down and focus for a few hours at a time rather than having to worry about crafting content every single day and possibly get distracted or forget to post at all.

•Posting your content on certain days and at peak times, determined by your social media insights and analytics.

•Allowing more than one person to schedule posts and monitor the performance of those posts.

Social Media Management Services from Greyphin

At Greyphin, we understand that, while some business owners love to be a part of their social media strategy, others just don’t have the time to mess around with a social media scheduler or creating content at all! That’s why we offer full-service social media management services to make your job easier. If you’re interested in working with the pros here at Greyphin, be sure to contact us. We’re always excited to help businesses grow!