Digital Marketing Weekly: Issue 1

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We’re direct. And so is our blog. You don’t have a ton of time to spare, but you’ve got a ton of work to do on your business. So, let’s get to the point. This is your new source of “how to” digital marketing resources.

5 Essential SEO Tips That Have Helped Hubspot Become an Organic Powerhouse

Multi-color paint splatter

Digital marketing isn’t magic, it’s mostly math. Learn how to optimize your content, leverage the pillar-cluster model, and much more in this resource rich article. It’s time for you to become the digital marketing master you always wanted to be.

The Beginner’s Guide to Editing YouTube Videos

Stylish man sitting at desk, with laptop, in front of window.

Video converts, but who’s got the cash to pay a digital marketing agency for it. Here’s a quick and easy guide to getting those videos of your grandma dancing to gangsta’ rap out there for your clients to see.

This Software Simplifies Building and Sticking to a Business Plan

Man in striped shirt, standing in front of a wall covered in sheets of paper. He's got lots of ideas.

Okay, now that you know how to market your business, it’s time you learn how to plan for all the growth you’re about to experience. This software might just be the thing you need.

7 Surefire Ways to Capture Email Leads in 2019 [+ Tools]

Two people sitting at a table with a laptop and some business planning notes.

There’s more to digital marketing than making yourself look good. You’ve got to build an audience, but to get someone to volunteer their personal info, you’ve got to deliver value. Learn about some of the strategies used by professional email marketers around the world.

The Ultimate Guide to Sales and Marketing

Slightly confused man reading a map.

Without digital marketing, you don’t have sales, and without sales… you’ve got skinny kids.

The 1 Hour Guide to SEO: Searcher Satisfaction Whiteboard Friday

Hand reaching out of a pile of leaves, as if reaching for help.

Moz is a great resource for all things SEO. If you’re getting serious about driving traffic to your website with digital marketing, then you might want to check this out.

Find The Perfect Home, For You & Your Pet

Stylish man and woman sitting on outdoor couch holding their dog and warm drinks.

Moving to a new home is the 7th most stressful event in life, according to Thrive Global. When I moved my family to South Carolina, it certainly felt overwhelming. It was tough. How can you find the right home, especially if you don’t know the area? There were all sorts of questions swirling through my mind. Which schools are best? Where do we need to live to get into the those schools? Is there an HOA? Will the HOA let me have my dog? Is there a realtor that understands that our dog is part of our family? Are there dog parks close by? Where’s the closest pet hospital? Where will we want to live once we meet people and develop relationships? How do we know if we’re making the right choice?

Fortunately, we quickly met some helpful people who lead us to the right realtor, and we were able to purchase our home before it even went on the market. We love our house, and quite honestly, it’s the first place I’ve ever felt at home. Unfortunately, there are tons of people who haven’t been so lucky.

Whether you’re looking for beach front condos for sale in South Carolina, homes for sale in Heather Lakes Little River,  or have no idea where you want to live, Cathy Honeycutt’s got you covered. She’s got a her finger on the pulse in the area, and she’s passionate about animals. In fact, she’s so passionate about animals that she wanted Greyphin to design her website so that other pet lovers looking for a home could use it as a repository of resources. And, that’s exactly what we did.

Oh, and by the way, when I asked Cathy how she helped her clients know they were making the right decision she said, “When you find a home where your pet’s as happy as your are, you’ll know you made the right choice.”

Greyphin’s proud to announce the launch of CathyHoneycuttRealEstate.com.

Coastal Adaptive Sports, Because Every Athlete Needs a Team

I know you’ve got a lot to do. You’re busy. You’ve probably even got a toothbrush at work for those days when you just barely got your kids to school on time. I get it. I got a stomach bug last year and thought it was the best vacation I’d ever had. We’ve got more demands on our lives than ever. With a loud world, comes confusion. With confusion, comes chaos. And, with chaos… comes exhaustion. There are so many inputs vying for our attention that it’s difficult to tell where to spend it. Everyone has a company. Everyone has a cause… And, everything wants your attention.

Take a break. Go play. And, make a difference.

Coastal Adaptive Sports, with the help of Adaptive Surf Project, is changing the world. For real. In the last year they’ve established the first adaptive beach in Cartagena, provided a venue and adaptive sports equipment for athletes of all abilities to play wheelchair basketball, taken six adaptive surfers and their support teams to San Diego to compete in the ISA National Surfing Championship, provided weekly chances to go cycling, and hosted 10 adaptive surfing camps. These guys have adaptive sports and recreation on lockdown, and they’re just friends hanging out. Seriously, no one’s paid. It’s not charity, it’s friendship, and it’s amazing to be a part of.

Greyphin’s proud to announce the launch of CoastalAdaptiveSports.org.

Carolina Family Dental Brings Style to The Internet

Carolina Family Dental Website Image

There are a ton of North Myrtle Beach dental offices, but there’s only one Carolina Family Dental. Doctors Davis and Landino have built a prodigious dental practice. While they provide their patients with comprehensive dental care, they specialize in cosmetic dentistry. They understand the connection between looking good, feeling good, and doing good. And, they use that understanding to transform their patients lives by transforming their smiles.

When we sat down with Dr. Davis to discuss this dental website project, we asked him why a dentist in the Myrtle Beach area needs a website. He let us know that no matter how great of a job he and his team do, they still need people to be able to find them online. Furthermore, they wanted to have the best dental clinic website in the area to reflect the quality of care they provide their patients. So with style, quality, and SEO in mind, the designers at Greyphin set out to build Carolina Family Dental the best dental clinic website in the state of South Carolina.

We’re proud to announce the launch of Carolina Family Dental’s new website, YourCarolinaSmile.com. Take a look and let them know how much you like what you see.

For more info on how you can grow your business with effective digital marketing, book a call with one of our Web Guides at Greyphin.

Myrtle Beach Web Design Meets Myrtle Beach Real Estate Sales

Clean apple monitor with white background
Myrtle Beach Web Design Meets Myrtle Beach Real Estate Sales

A few months ago, I had the pleasure of meeting Mitch Guiffre, and what a pleasure it was. Kind but direct, unassuming but a force to be reckoned with, this guy has turned Myrtle Beach real estate sales on its head. His staff of full-time agents are outselling the competition by 4X. So, how do they do it?

Mitch spent years working for the other guys, and frustrated by big name real estate companies and their desire to maintain the status quo, he set out to tackle a problem no one wanted to talk about. He was going to sell homes and actually make the owners some money.

You see, Mitch pays his agents a competitive full-time salary, plus commission. But here’s the kicker, while the average real estate transaction consumes 6% commission on each sale, effectively eating up the seller’s profits, Seller’s Choice has found a way to reduce commissions to 4.5%, leaving his clients with more cash in their pockets.

Intrigued by the idea of giving more to make more, I decided Greyphin had to work with Mitch and his team on this Myrtle Beach web design project. So, we set out to design a website as incredible as the team that sells 4 times as many homes in a year as the average real estate agent.

Determined to get it right, the designers at Greyphin have worked closely with Mitch and his team. And, this is what they’ve come up with. We’re proud to announce the launch of SellersChoiceRealEstate.com. Stop by and take a look around. If you like what you see, visit us at Greyphin.com.    

Holy Awesomesauce Batman! Look Who’s Got a New Website. Palmettoscapes!

Does your backyard look like it belongs on the set of the Shining? Is it so scary that even your dog won’t go out at night. Well, maybe it’s time to get that hideous monstrosity under control. Seriously. If alligators can’t be bothered to play in your pond, in coastal South Carolina, you’ve got some real issues.

Caleb Wiggins and his adept team of Palmettoscapers are ready to help you conquer that lawn. Be terrified no longer. Throw that quinceañera without worrying about losing your children in the corn. Palmettoscapes has been making backyards beautiful for the better part of a decade, and they’ve never met a landscaping problem they didn’t have a solution for.

Oh, and did I mention we just launched their new website? Check ’em out at PalmettoscapesLandscapeSupply.com.

Purdy Schools + Greyphin = Success

Purdy Schools, of Purdy Missouri, are taking a tech based and proactive approach toward filling their halls with students that are eager to learn and accomplished teachers that are ready to support them.

Dr. Chancellor, superintendent, and his excellent team understand the world is full of technological solutions to problems that may not exist yet. Furthermore, they recognize every student needs to have leading technologies incorporated into their everyday learning environments if the students going to succeed.

This is why Dr. Chancellor and his team have decided to move forward with a new Greyphin website that will showcase how they’re handling the educational challenges this ever changing world has to offer.

So, please welcome Purdy Schools to the Greyphin Client Phamily!

How Giving CRAP to Your Clients Will Keep Them Coming Back For More

Are your promotional materials – your flyers, websites, business cards, and logos – just utter crap?

Contrast, Repetition, Alignment, and Proximity.

Thanks to Robin Williams (no, not the actor) and her signature book, this cheeky little acronym will help you remember the core principles you need to create designs that keep your audience engaged.

Let’s look at how each of these principles can be used to make your message clearer and more compelling to your customers.

Contrast

Contrast is what we use to show the reader what is most important. Clearly identify the main thing, and then build your page to highlight it. The last thing you want is for your reader to be confused because your contrast is weak and elements on your page are only “kind of different.” Be contrast-strong! This can be achieved through: large/small font, cool/warm colors, small/large graphics, etc.

Take a look at the difference between these two images. Notice how color, text size, and message importance can be conveyed or neglected depending on a strong or weak contrast. Below each colored design is how that graphic looks in grayscale.

William Beachy, Go Media: Become Master Designer: Rule Three: Contrast, Contrast, Contrast

Tip #1) Don’t make everything symmetrical

In a great Shutterstock blog about design mistakes, they recommend dropping the boring idea of symmetry and instead using asymmetry as a way to “create visual interest and spontaneity.”

Think how “not special” the Apple logo would be if it looked like this:

And not this:

Or Pepsi, if it decided to keep this dull design…

…instead of a more interesting and unique look:

These examples and more help with symmetrical and asymmetrical design can be found at the Pandaqi Design Tutorial.

Repetition

Consistency is key. Users are always trying to make sense of your pages. Make this easier on them by repeating the same design styles throughout your document to unify the message and design.

Notice how this image uses similar round shapes in the flower petals like in the bee. This helps to stick to the theme of the document.

Zach and Jody, Tuesday Tips: Accomplishment Through Repetition

Tip #2) Not everything has to be a bold typeface and 100 colors.

Pick a small color palette and a few shapes and typefaces and repeat those to make your design organized. Generally, I recommend picking between 2-3 colors, shapes, and typefaces and using those over and over within the same graphic or document. Let the color wheel guide your color choices, and get to know complementary colors. If you want to use two colors, pick a color you like and go directly across the color wheel. For three colors, pick a color you like and then divide the circle into thirds, where the lines fall are the other two ideal colors to use.

Eric Kim, Color Theory For Photographers: Color Theory 101

Alignment

There is no better way to create a confused user, and look like an amatuer than to have poor alignment. Your goal is to guide your reader through your content. Alignment ensures that the user’s eye flows to each part of your information.

Tip #3 ) Give up on centering your text.

One, it looks quite messy. Two, the uneven and jagged edges are hard on your reader’s eye. A quick change to left or right alignment will help your user know where to start and stop.

Here are two business cards. No color or graphics here, just focus on the alignment. What might it “speak” to you about my work?

Proximity

Things that relate should stick together. Create relationships on your page between graphics and text. Don’t spread out your design. We can only process a limited number of elements at a time. Grouping things makes it feel like there are fewer elements and keeps from overloading your reader.

Tip #4) Whitespace is your friend.

By having whitespace on your document, you help to give a visual hierarchy to the elements on your page, telling the reader what is most important and what to look at first.

See what I mean?

Jason Forrest, Digital Ink: The Importance of Whitespace

And not to compare apples to oranges here (or in this case  juice and whiskey) but take a look at these websites. You can see how the whitespace keeps the distillery’s website looking modern and clean, while the juice site looks way too busy.

David Morton,MarginMedia 5 Examples of Poor Website Design

JustInMind, 10 Most Inspiring Whitespace Design Websites You’ll Want to Copy

So there you have it. The four cornerstones of design: Contrast, Repetition, Alignment, and Proximity will help you communicate more clearly to your customers through all of your design. Now go give ‘em tons of CRAP!

Clarify Your Message & Clients Listen

Businesses want their digital marketing to get them in front of the right people, make them look good, and get people to buy from them. The problem is, they’re unsure if their website is doing any of that.

Maybe your site doesn’t show up on Google when people search for your industry. Or you hope it doesn’t show up, because you’re embarrassed by what people would see if they actually went there. Or maybe you’ve spent a lot of money on a custom site but now you feel taken advantage of because you can’t tell whether your site is getting you more business or not.

The worst part is, you don’t know what to do about it. You know you need to be marketing online. But digital marketers are hard to trust when they seem bent on confusing you with all of their buzz words and techno-babble.

We feel your pain. You deserve to know what you’re paying for, and so do your customers. That’s why we’ve teamed up with StoryBrand to bring simplicity and clarity to your digital marketing. Using the StoryBrand framework, 1000’s of businesses have clarified their message and increased revenues, some having doubled, tripled, and quadrupled their sales in less than 6 months! How did they do it? Communicating more clearly.

Now, as a StoryBrand Certified Guide, Greyphin is excited to bring that same clarity to your company, and it starts with your website. We want to remove the mystery surrounding online marketing so you can be confident that you’re getting what you’ve paid for, that your message is getting through to your audience, and that you can turn your audience into buyers.

So if you feel like your online marketing is confusing, stressing you out, or non-existent, here are 3 steps to help you regain clarity.

1. Contact us for a free website review.

2. We’ll help you identify what you really want from your website.

3. We’ll build you a plan to help you get it.You know that you have a great product/service. Let’s make sure everyone else knows too.