Link Up with Backlinks to Help Your Website Gain Authority

A laptop sitting on a desk. The screen features the image of a website link icon.

So you’re trying to build your website’s authority, huh? Well - listen up; we’ve got some awesome advice for you. Have you ever heard of backlinks? Yes? No? Maybe so? 

Some of you may have heard of backlinks before, some may have not. And that’s okay! Your digital marketing friends at Greyphin are here to save the day by strapping on our proverbial superhero capes and giving you the knowledge you need to know about backlinks and how they can affect the SEO on your site.

Backlinks and Your Website - What You Need to Know

At this point you may be wondering, “well, Greyphin, what exactly is a backlink?” And that’s totally valid. A backlink is a link that connects one website to another. Simple enough, right? 

It’s actually a little more complicated than that. Google uses backlinks as ranking signals, because if a website is linking to another, that means content is usually noteworthy. When you have a high-quality backlink from a site with a high authority, this will help increase your site’s ranking position as well as visibility on search engine results pages (SERPs). Backlinks are also often referred to as inbound links, one way links, and incoming links.

Let’s backpedal for a second, though. Before you go out and start trying to get websites to link to yours all willy-nilly, be sure to keep this in mind: not all backlinks are equal in quality.

What we mean by that is this - if your website is about your dentistry practice, then you don’t want a pet store linking to your website. Or, if your site showcases pieces of art, then you most likely don’t want to have a gossip website from another country to link to your site.

It’s important to remember that Google values a backlink more if it comes from a website that is of high authority and is relevant to your industry. Otherwise, if you just have a bunch of random backlinks, Google will recognize that and, more likely than not, your authority score won’t increase.

Another tip to consider is to make sure you’re not getting backlinks from all of the same sources. It’s great if another website really loves the content on your site, but you don’t want 100 links from the same site. Instead, Google will find your website to be of higher authority of you have links from a variety of high quality websites.

So, what’s the lesson here? Don’t be linkin’ up with sites you just met. In all seriousness, though, your best chance of enhancing your SEO is to gain backlinks from websites you can trust.

Need help? Never fear! We’re here to help you. Be sure to contact us today to learn more about our digital marketing services at Greyphin.