How to Choose a Digital Marketing Agency
So you’ve ended up here - a page about How to Choose a Digital Marketing Agency. That means one of two things: you’re either in the process of searching for a digital marketing agency for your business, or you made a severe wrong turn somewhere on the internet. Either way, welcome!
Of course, we could write a long-winded intro to digital marketing and tell you why Greyphin is the best digital marketing agency for you, but instead let’s just cut right to the chase and break it down to the basics:
What exactly is digital marketing? It’s what we see every day in this technological world that we live in. Digital marketing is the strategic process of promoting products, services, and businesses using technology such as the internet, mobile phones, and other digital platforms.
You know that magical rectangle that’s practically attached to your hip? Most people refer to it as a “smart phone,” and it’s an important player in the success of digital marketing. Unlike traditional marketing such as newspapers and radio, digital marketing uses things like smart phones, social media, email, and more in order to reach broader audiences and more potential customers across the globe. So while you’re scrolling through your Facebook feed you may see an ad for a store you often shop at - that’s an example of digital marketing at work.
But wait — there’s more! A full service digital marketing agency such as Greyphin uses websites as a major tool for marketing your company. Ever heard of a little ol’ thing called Google? Or Bing? Or Yahoo? The best way to ensure your company’s website appears in the top search results on these popular search engines is to make sure that you have a website that is strong in the realm of Search Engine Optimization, or SEO, as you’ll often see it referred to as.
SEO isn’t as cut and dry as it may seem when someone explains it in layman terms, but that’s why we’re here to take the burden of learning a digital science off of your shoulders. Not even Atlas would want to bare the weight of learning the complexities of SEO!
Okay, we get it; that’s a little extreme. But we do find that the concept of SEO intimidates many business owners who don’t have a background in digital marketing. That’s why we have a team of digital marketing wizards who work hard to make certain that your website is attracting high quality traffic from users who you’d like to appeal to.
Now that you have a basic understanding of digital marketing, let’s talk about how to choose a digital marketing agency.
First off, let’s address the question on some of your minds right at the moment:
What is a digital marketing agency? From what we’ve covered so far, it may be easier to guess exactly what a digital marketing agency is. A digital marketing agency is an entity that, well, takes care of digital marketing. And while that isn’t the actual extent of what digital agencies like Greyphin offers, it does help to get the point across that we differ from traditional creative agencies that serve clients looking for advertising methods such as print, public relations, radio, TV, and direct mail.
As digital marketers, we handle something completely different. While our goal of obtaining you as many quality customers as possible is similar to traditional methods that are offered, digital marketing tends to yield more reach at a lower cost. We do that for you as a full service digital marketing company by offering services such as:
- Website Development
- Google Advertising
- Facebook Advertising
- Social Media Management
- Logo Design
By this point you should have an inkling of what digital marketing encompasses as well as what we do as digital marketers here at Greyphin. The digital marketing world is vast and full of talented people, but how do you know who to choose to take your business on a digital adventure to the top of SERPs everywhere?
At this point you’re probably thinking about how to choose a digital marketing agency. While we could make it easy and just say “the answer to the question is to pick Greyphin,” choosing a digital marketing agency for your company is an important decision to make and should be based on various factors including:
- Take into consideration what your company needs from digital marketing
This is the best place to start your digital marketing journey. Without knowing exactly what your business needs help with, it’s hard to search for an answer. Make a list of areas that your company needs aid in achieving success, such as ranking higher in SERP, reaching a targeted audience through social media marketing, a website built with SEO in mind, etc. From here, you can start searching for a digital marketing agency that can help you achieve your goals.
- Figure out your budget
Have you ever walked into a dark room with no windows or lights and need to find something specific within? That’s what it’s like when you are trying to figure out how to choose a digital marketing agency with no set budget in mind. It’s imperative to come up with a budget so that you can find an agency within your set limits. At Greyphin, we understand that not every company has the same requirements or budget as other businesses, so we offer three different bundles at three price points to meet your needs.
- Do your research
Any Joe Schmo can get on the internet, build a fake website, and claim to be a digital marketer. However, these scam artists should be avoided at all costs. You want to choose a digital marketing company that has proven track results as well as positive client reviews. Another thing to look for is a company that has talent as well as the ability to keep up with the latest trends. Because - as we know from living in a world ruled by technology - software, trends, algorithms, and other digital factors are ever-changing.
- Look for the right fit
Trying to figure out how to choose a digital marketing agency is almost like shopping for a new pair of shoes. You don’t look for a pair of shoes that doesn’t match your wardrobe, but instead you pick a pair of kicks that go with your style. The same rule applies when you’re searching for a digital marketing agency - take a look at their website and see how they market themselves. If their own website has personality and meshes well with your current company culture, then they’re more likely to be a better fit than a company whose website is boring and unattractive. Be sure to choose an agency that you think you’ll enjoy working with for the long run.
- Don’t look at a price, look at what’s offered
Of course, we all search for a good deal when we’re about to spend our money on something important. But when it comes to digital marketing, don’t be too quick to choose a company that offers the lowest rate. Instead, talk to the agency you’re interested in, ask what you’ll receive for the budget you’re willing to spend, and make sure you can come to a mutual agreement of what can be achieved.