10 Reasons to Incorporate Video Into Your Marketing
It’s no secret why YouTube has more than 1 billion users (over ⅓ of the internet), is the world’s 2nd largest search engine, and is the world’s 3rd most visited website. Content may be king, but video content is divine. If that alone isn’t enough to convince you, here are 10 more reasons why you need to be doing online video marketing now. The internet is becoming the vid-ternet. By 2019, 80% of all internet traffic will be video. If you’re not doing video marketing, you’re not marketing. Get ranked 1st on Google. Content that includes video is 50 times more likely to rank 1st in Google search results. (That’s the first link below the paid ads…you know, the one you click on.) Get more site visitors. Videos in search results have a 41% higher click-through rate than plain text results. Increase site engagement. The longer people spend on your page, the better. And visitors stay on web pages with video 2.8 times longer than those without. Move people to purchase. This is the main idea, right? So remember this: 64% of consumers buy after watching a branded social video. People are more likely to link to your page. Your off-site SEO is arguably more important than your on-site SEO. Blog posts with video get nearly 3 times as many inbound links as plain text posts. Your customers will spread your message. If you create videos your core customers love, they’ll share them with everyone they know. 92% of viewers of mobile videos share them with friends. People prefer video. 72% of people would rather use video to learn about a product or service than read about it. If you don’t give those people what they want, someone else will…and that someone will get the sale. Executives prefer video. (Yes, executives are people too!) If you think video advertising isn’t for business-to-business sales, think again. 59% of company executives would rather watch a video than read an article. Move people to purchase! I know I already said that, but it’s worth saying again. Videos on a landing page can increase conversions by 80%. That’s huge! Video marketing works. Plain and simple.