Digital Marketing Weekly: Issue 14

What Are the Best Times for Brands to Post to Facebook, Instagram, Twitter, and LinkedIn?

Clock-drawn-on-blackboard

Numerous factors go into determining the best times for brands to post on social platforms such as Facebook, Instagram, Twitter and LinkedIn, and conditions vary for every industry and every company, but Sprout Social took its 2019 stab at giving brands in six verticals a good starting point in answering those questions. Read more…

17 Examples of Personal Branding Done Right

toyota-truck-with-sunset-in-background

Success is often built on strong personal branding — because it immediately tells us who a person is and where their expertise lies. Personal branding isn’t limited to those in the public sphere. Regardless of who you are, you can showcase your talents. We’ve curated a list of excellent examples of well-defined personal brands to inspire your own. Read more…

The 9 Best Mind Mapping Tools for Designers

Mind-map-on-desk-beside-laptop

A mind map is a diagram drawn to help brainstorm ideas without being forced to organize or structure them. Instead, ideas are visually depicted in a hierarchical structure showing the flow and relationship between various ideas as they arise, which allows us to analyze them and recall them with ease.

Let’s take a look at the types of mind maps that are used in UX, and the mind mapping tools that are used to create them. Read more…

How to Write a Blog Post: The Definitive Guide (2019)

desk-keyboard-typing

Today I’m going to show you how to write blog posts that get:

Hundreds of comments.

Thousands of social shares.

And first page Google rankings.

Let’s dive right in. Read more…

Consumers Indicate Experience, Not Price, as Top Conversion Factor

young-woman-sitting-on-couch-with-laptop-and-credit-card-shopping

According to the research, 66% of consumers rate experiences over price when it comes to making a purchase decision. Over half of those surveyed (52%) reported having left a website while shopping because of a poor site experience. Read more…

So Your Content Failed. Now What?

Woman-using-laptop-at-table

Content duds. Everybody’s got ’em. In between those pieces that clearly hit the mark, you’ve published (more than) a few that didn’t. What are you to do with those? Read more…

What 4.7 Billion Interactions Reveal About Customer Experience [Podcast]

busy-street-crowd-crowded

“This whole customer journey approach is definitely here to stay. We’ve now got five years of, essentially, 100% growth in journey interactions, and it continues to grow and accelerate. This was no flash in the pan when, for a couple of years, businesses were interested in this and then they moved on to the next thing. The interest is growing and strengthening. And so there’s definitely something long-term and permanent in this customer journey management space.” Read more…