Digital Marketing Weekly: Issue 9

This Game of Thrones Fan Remade The Ending as an 80’s John Hughes Film And We Thought You’d Want to See it

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Top Marketing Podcasts That Will Make You Smarter

Are you looking for some good podcasts to listen to while commuting? Wondering which podcasts are the best?

We’ve done the research for you. Read more…

The Beginner’s Guide to Online Marketing

Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why we wrote this guide. Read more…

Have Fun With Your Social Media

Be bold. Be fun. Be yourself. Read more…

6 Product Management Practices For Your Marketing

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Content strategy is a phrase that means a lot of different things to a lot of different people.

For some, it’s a rigorous, drawn-out process that can take months to complete. Read more…

5 Key Ways to Boost Your Conversions Using This Psychological Principle

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Have you ever thought about why you no longer feel your clothes or why it eventually feels as if they’re part of you? Or why, though it initially feels different, your shoes feel like an extension of your legs after you’ve worn them for a while? Read more…

The 15 Best WordPress Widgets for Your Website

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If you can name it, there’s a WordPress widget for it.

What started as a way to customize your sidebar has become an unimaginable wealth of usefulness. Widgets allow you to easily add complex functions to your site that can have a huge impact on the user experience. Read more…

Digital Marketing Weekly: Issue 8

A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

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Using Google Ads (formerly known as Google Adwords) might be the most profitable decision you make for your business.

This is not an exaggeration. Google owns nearly 75% of search engine market share. People turn to the platform to search 3.5 billion times a day for all their search needs. That means every second there are 2.5 million searches happening. Read more…

3 Image Tools for Marketers on a Budget

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Do you need to create professional-looking images for your social media marketing? Looking for mobile and desktop tools to help?

In this article, you’ll discover three affordable image design tools for marketers. Read more…

5 Best SEO Practices to Dominate Google Search Results

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SEO (Search Engine Optimization) is almost a rocket science for most bloggers. The good thing is, you don’t have to be an expert at SEO to be able to generate first page rankings to your site. Read more…

7 Ad Design Tips to Help Your Brand Cut Through the Noise

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Before your copy can persuade an audience to buy your product, your design must persuade them to buy your copy. In advertising, your design catches your audience’s eye and points their attention to your copy. Then, it’s your copy’s job to hold your audience’s attention. Read more…

Facebook Ad Relevance Score Updates: What Marketers Need to Know

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Have you noticed a change in Facebook ad relevance scores? Wondering what the three new Facebook ad relevance diagnostics tell you?

In this article, you’ll learn how to use Facebook ad relevance diagnostics to improve your advertising campaigns. Read more…

Reach is Overrated

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It might be the biggest misconception in all of advertising.

The Super Bowl has reach.

Google has reach.

Radio has reach.

So?

Why do you care if you can, for more money, reach more people? Read more…

Digital Marketing Weekly: Issue 7

7 Best Social Media Monitoring Tools For Any Business

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For this post, we’ve put together a list of 7 most robust social media monitoring tools to bring you real-time insights on your customers, market, and competition. Read more…

3 Ways Entrepreneurs Can Build a Successful Personal Brand

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Loved by agents in the real estate industry, Gary Vaynerchuk has solved the code of developing a personal brand. By turning his father’s liquor store into an ecommerce business, Vaynerchuk grew Wine Library’s revenues from $3 million to $60 million annually. Now the owner of VaynerMedia and Gallery Media Group, Vaynerchuk produces content on every available platform — bestselling books, podcasts, a YouTube channel and social media — believing that a brand is built in the court of public opinion. Read more…

The Best 18 Online Marketing Tools for Small Businesses

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Implementing a successful content marketing strategy for your business is a critical component for sustained growth — and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Read more…

Creating Quality Content (For Search Engines and People)

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Think back to the last question you typed into Google. Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? Did the page offer a relevant next step to continue learning and engaging with your brand?

If you answered “yes” to all of these questions, then the author who wrote this piece of content did their job very well: They created a piece of content that fulfilled your intent. In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. Read more…

Using SERP to Build Your Keyword List

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Keyword lists keeping you up at night? We feel you — and so does every other SEO. There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. Read more…

How to Generate 100 Content Ideas in 60 Seconds (Seriously)

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How do you figure out what you should blog about? Read more…

Digital Marketing Weekly: Issue 6

The Beginner’s Guide to Facebook Messenger Ads

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With two billion messages on Facebook Messenger sent between people and businesses each month and 53% of people willing to buy from a company they can directly message Facebook Messenger, Facebook Messenger ads are one of the best ways to leverage the popularity and convenience of the app to generate more brand awareness and revenue. Read more…

The 12 Best Newsletter Tools in 2019

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Email marketing is a key component of any successful marketing strategy — in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent. Read more…

How to Write High Converting B2B Emails

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Steve Jobs wore the same uniform every day.

In fact, he owned 100 identical black mock turtlenecks. The uniform simplified his life and gave him one less thing to think about each morning.

Meanwhile, most of us stand in front of an overflowing closet and wonder what to wear. We may try on a shirt that doesn’t fit and then put on a different top—only to find a stain that we didn’t notice the last time we wore it. Soon, we have a pile of clothes on the floor and nothing to wear.

Steve Jobs knew that too many choices lead to decision paralysis. Read more…

5 Marketing Channels to Focus on in 2019

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Even though Field of Dreams is one of my favorite movies, the saying “If you build it, they will come” sadly doesn’t apply to content marketing. Too often, we forget that content marketing consists of two keywords — content and marketing. Creating content is usually the most fulfilling and enjoyable part of a marketer’s job. But distributing that content is just as crucial for your marketing success because if no one sees your content, they definitely won’t come. Read more…

Revenge of The Nerds: Facebook is developing human-level AI to Fight Bullying

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Facebook might be taking its bullying problem a lot more seriously than you think. Rather than hire more humans to flag troubling content, it plans on developing AI with human level intelligence to do the job. Read more…

Digital Marketing Weekly: Issue 5

Want a 35% Conversion Rate? Of Course You Do.

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In sales, most professionals say getting prospects 99% of the way towards a purchase is easy, but getting them across the final 1% is the hardest part of the job. Crossing the finish line, just like in a marathon, is extremely challenging. Read more…

SEO The Sh*t Out of Your LinkedIn Profile

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Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn optimization. Read more…

15 of The Best Chrome Extensions For Marketing

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Need more of the best Chrome apps for your social media marketing? Read more…

HubSpot’s 12 Favorite Digital Marketing Tips

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With over four billion internet users globally, and more than 3.4 billion active social media users, it stands to reason digital marketing is vital for reaching a larger audience than you could through traditional methods alone.Read more…

Podcast Ads: The Next Frontier?

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Podcast advertising spending is expected to double to $1.6 billion by 2022, according to a study by advertising research firm WARC. This figure accounts for 4.5 percent of global audio ad spending, up from 1.9 percent in 2018. Read more…